MARS Blog

Ideas for a stronger digital presence

Practical, field-tested guidance on websites, performance, accessibility, search, and digital strategy.

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59 articles

Pay-Per-Task Web Services
News & Free Tools

Pay-Per-Task Web Services

Pay-Per-Task Web Services by Market Action Research is geared to help fix common web tasks and help with one-off marketing tasks, without having to p…

3 min readRead article
Typography Shapes Your Brand Personality
Web Design & Development

Typography Shapes Your Brand Personality

In the 1940s, Gordon Lippincott founder of Lippincott coined the term “corporate identity”, which circumscribed all ways a company represented itself…

1 min readRead article
Games that Teach You How to Code
News & Free Tools

Games that Teach You How to Code

Coding, like any spoken language, takes time and practice to master fluency. Similar to the thousands of varieties in spoken language, programming la…

3 min readRead article
When do you Nofollow?
SEO & Digital Marketing

When do you Nofollow?

Nofollow is an attribute that can be attached to hyperlinks you may not endorse or are primarily commercial in nature. This is a valuable tool that d…

2 min readRead article
5 Tips For Choosing A Name For Your Website
Web Design & Development

5 Tips For Choosing A Name For Your Website

When you create a free website, using popular platforms like WordPress, Shopify, Wix, and others you probably noticed your site’s default web address…

5 min readRead article
Crafting Your Dream Team
Business Technology

Crafting Your Dream Team

When hiring, it goes without saying that looking at the candidates’ qualifications is a necessity. But what many have figured out, us included, is th…

3 min readRead article
Breaking Down Internet Jargon
Business Technology

Breaking Down Internet Jargon

The Internet can be intimidating and often times confusing. Not only is it comprised of complex interworking parts, but it is also filled with a list…

3 min readRead article
10 Ways to Keep Your Website Secure
Website Performance & Security

10 Ways to Keep Your Website Secure

Websites are compromised all the time. Security breaches can cause many headaches with repercussions including but not limited to: total annihilation…

6 min readRead article
Do I Need a Website?
Web Design & Development

Do I Need a Website?

In this day and age, your business can’t succeed without a proper website, but for the technology-challenged person out there, it can be a tricky pro…

2 min readRead article
Avoid Common Web Design Mistakes
Web Design & Development

Avoid Common Web Design Mistakes

Investing in the right website design for your business is fundamental in marketing your company on the internet. Without a well-designed and functio…

4 min readRead article
Supply and Demand 101: Understanding Supply & Demand
Business Technology

Supply and Demand 101: Understanding Supply & Demand

No matter which way you look at it – whether you’re working for a Fortune 500 company, a small business, or anywhere in between – at the end of the d…

7 min readRead article