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Reimagine Business Technology by Market Action Research
(Last Modified: March 24, 2021, 8:39 p.m.)

Market Action Research team is committed to bringing your business to the best web, technology and marketing solutions available. Hiring professional web designers or recruiting for technology consulting and marketing services will help you to develop the most creative and effective web solutions possible. We believe that staying focused on your business objectives will ultimately bring the most satisfaction, and above all, the results you desire.

Reimagine Business with Web Technologies It’s not uncommon for companies to lose sight of their mission and what their true objective is when starting a new web design project or online marketing campaign. In fact, a long-held belief by many businesses hiring a professional web design or marketing company is the need to have custom tailored solution to fit their business processes. However, we have seen this change for many businesses.

The main reason why we see this change for many companies is they are now starting to opt-in for new technologies and web services that better fit their business objectives, instead of focusing on trying to have technology fit their processes. There are certainly variances in companies decisions for choosing newer and more effective processes to replace their existing processes, but many times boils down to seeing that a process is only just a means to an end.

For example, if you start eating healthier food as a way to improve your physical condition and feeling good, then having healthier food choices is not actually your true objective. Your objective would be to improve your physical condition and feeling good.

Keeping an Open Mind to New Business Processes When it comes to web technologies, many companies are now expanding their thinking to accommodate new technologies and web processes as a way of accomplishing their business objectives. Many big firms have realized that pursuing completely custom web platforms can be costly and in worst cases is disruptive to the business processes, which is the opposite of what their businesses actually intended to do. Some of these leaders are adapting, and even changing their business processes to accommodate the software and web technologies they are selecting.

Some companies can fall into strictly thinking if a business process works, then why change it, typically held with a rigid mentality of “it’s always been done that way before”. We’re not saying that you need to reinvent the wheel if it works, but we do think that by exploring the alternatives you may find a better solution than the way it’s been done before. This movement away from previous business processes is most certainly always made from an agreement in finding a new solution that makes business more efficient in the way it conducts business.


Choosing the Right Web Technologies

Choosing the right technology on your own can be a difficult challenge, and when not done right can be costly and for some a “bet on your whole business”. Market Action Research team can help you cut through the clutter, through our years of experience in web technologies and seeing first hand what works and what simply does not work. We can help you navigate all the technological choices and give you a fair assessment of the upsides and downsides of each solution, all while finding the best fit to make your business processes even more efficient.

We take a deep dive in our approach in understanding about your business and industry, and pride ourselves in the time we take to truly understand what makes your business tick. Since 2011, we have completed the most complex projects from full warehouse automation, working with banks, traditional brick-and-mortar businesses, e-commerce companies, real estate websites, and so much more.


Originally Published: March 23, 2021, 12:40 a.m.