Website Maintenance

As of , one of the biggest mistakes that businesses make after they build a new website is neglecting to keep their websites updated or forgetting about doing routine web maintenance. This can end up being one of the costliest mistakes you can make with your website. Doing web maintenance is sort of like like changing out the oil in your car. Do it regularly and your car will be running smoothly. Forget to do it and you might find yourself on the side of the road on a hot summer day with a blown transmission, engine, both, or worst. Like web maintenance, the first option of routine maintenance is a lot less costly than having to a full replacement. This is just one of the many reasons why it is so important to keep your website maintained on a regular basis.

If it's been a while since the last time you had your website professionally tuned-up or maintained then its probably a good idea to have it taken a look at by a team of web professionals sooner than later. The Market Action Research team can certainly build a brand new website from scratch, but even if it's been too long, there's still a chance that your existing website can still be brought up to speed.

Once your website is brought current with all updates, you can once again safely add new features to your website. The Market Action Research team also has experience with all of the most popular web technologies and can even help if your website uses content management systems like Magento, Drupal, Joomla, WordPress, Shopify, WooCommerce, and many others.

Knowing how often you need website maintenance is not a one size fits all solution, because it often depends on the types and total number of technologies in use on your site and how mature or stable those platforms may be. For instance, some platforms require website maintenance every week, others once a month, and other more stable platforms can be once every 3-4 months. Generally speaking the longer it's been since the last routine updates can make the updates more complicated and costly. This is why we recommend having a plan for more frequent updates, because it makes updates more manageable, makes updates less complex, and makes maintenance more affordable too.

Website maintenance typically covers a wide range of services that typically fall into one of the following categories: performance, security, optimization, compliance, or compatibility updates. Even as of , the web is constantly evolving every day. Accurately predicting exactly how many security patches or website updates will be needed is tough to precisely calculate even for the most experienced web programmers. This is because some of the updates are known about in advance and were scheduled months or years in advance, while other updates can happen on a moments notice due to a security reasons or updates required by a web browser company for instance.

Keeping your website well maintained also comes with many benefits for your business too. When you keep your website up-to-date your website will likely be noticeably more quick and snappier for your customers and makes it a lot less likely your website will cause security warnings in people's browser. In fact, research shows that websites that are slow or do not look trustworthy are much less likely to convert viewers into customers. They do not sell as many products or services either. And truly the most unfortunate part is customers are unlikely to notify business owners of the problem(s), which leaves many business owners on their own to figure this out.

Customers love to shop on sites that are fast and convey feelings of trust. Keeping your website current using best practices and industry standards are one way to keep customers coming back. Plus, customers are much more likely to recommend brands to friends they feel are secure and trustworthy.

There are literally hundreds of thousands of kinds of website maintenance items, with some easier to do and others being more complex. No matter how simple or complex the website maintenance may be, the Market Action Research team can help you get your website up-to-date. Since there is so much variation when it comes to website maintenance, sometimes updates require front-end, back-end, or full stack web developers. We can help you figure out exactly what you need just by contacting us today for your free consultation.