Professional Website Design Services

Custom Website Services

Market Action Research makes building a custom website simple. We provide custom website services for companies of all sizes, project type and budgets.

Need help on your web project? Contact us today!

Building a Better Website

Why you need to build a better website in

Length: 11 Minutes

Did you know that in most people will choose to buy from your business within the first few seconds of landing on your website?

While this may be a shocking fact, this is also very true for people navigating a site on their mobile devices too. This is due to multiple factors, including website speed, design, security, and being able to efficiently locate information quickly. Furthermore, research shows that people's expectations are not only continuing to rise every year, but people are now demanding faster and more professional digital experiences if a business is expecting them to have them as a customer.

From searching for the best airline tickets to buying new items for your home, we have all come to develop a sense of adventure in the buzz of finding the best deals online. In fact, on average most business customers now search over 12 different products or services before making the final purchase. This means competition is likely to be high in every industry online now, and it's never been more important for companies to put the best foot forward on the web.

Knowing all of this, why wouldn't you want to be building a better website that is faster, professionally developed, and the most appealing to your customers?

Custom Website Services

Hire our team to create your custom website with personalized features and unique designs

Custom Website Design

Market Action Research, Inc. ("MARS") is a full service web company that offers a full range of custom website services from planning to design, development, deployment, and professional management. Whether you need to build something fresh from the ground up, need to make upgrades, or maintain your site our team can help.

Schedule Your Free Consultation!

Free Consultation

Schedule a free consultation with the MARS team.

What do website services from MARS include?

Fully customize every part of your site

Main Components of a Website

Custom websites can truly have an infinite number of features and possibilities included that can make them unique. However, there are some main parts of a website that are for the most part universal. The following list in the "Nuts & Bolts" is are the most common and main components of a website that make a modern website even possible in .

Continue reading or click on the links in the list to learn more about our custom website services and what it all entails.

Website Pages
Website Pages

How to determine how many pages are needed for your website

Figuring out how many web pages you will need is an important step in the initial planning process of your custom website project. For instance, you will need a main landing page for anyone to arrive at once they type in your website address. This is most commonly called the "home" page of a website. The following is some helpful information to consider when determining how many web pages you might need for your next web project with Market Action Research.

Common Types of Web Pages

  • Home Page
  • Services Page(s)
  • Shop Page(s)
  • About Page
  • Portfolio
  • Blog Page(s)
  • Contact Us

Important Questions to Ask

  • How can I make navigation easy?
  • Will there be ecommerce?
  • Will customers need to register?
  • What type of content will be needed? (i.e. pictures, video, etc.)
  • What will be the best way to organize my content?

How many web pages do you need?

  • 1 to 15
  • 15-30
  • 30-45
  • 45-60
  • 60+
  • Much more than 60+

Having a clear picture of how many web pages you will need and what they will be needed for will help in the planning, organizing, and front-end administrative efforts in building a custom website.

Not sure how many web pages you need?
We can help! The Market Action Research team can help you expertly navigate all the choices and the optimal number of pages required for your web project. Just contact us or schedule your free consultation.

Custom Website Styles
Customized Website Styles

How to utilize website styling to match your brand and be unique

Telling a cohesive and rich story of brand through website styling has increasingly become a more important part of driving growth and the overall user experience. Using website styling to convey a vision, mission, and purpose gives people the opportunity to discover new brands and connect to the companies they love. At Market Action Research, we believe that the best website designs are unique. There are many performance and marketing benefits for having a unique web design, but the most obvious benefit is giving your customers an experience that they know was made specifically for them.

Even the most non-tech savvy customers these days know they're looking at a website that was made using a cookie-cutter design theme or not. Often times, this gives customers the impression that the company is a small start-up or they just do not care about doing business online. As of , this simply does not work anymore, but especially for businesses that are in competitive industries.

The following are some helpful questions to think about when choosing the right website style.

Common Website Styles

  • Clean and Professional
  • Simple and Attractive
  • Fun and Playful
  • High-end and Elegant
  • Corporate
  • Sleek and Modern

Important Questions to Ask

  • What is my brand's story?
  • Who are my customers?
  • What colors are important to my brand?
  • Are there specific shapes or icons that will be needed?
  • How do I want my customers to feel?
  • How much content do I have to organize?

Building a custom website is an investment in your brand and customers. This is why it is so important that your website design accurately tells your brand story and drives growth.

Need help with your website design?
Contact us or schedule your free website styling consultation. The Market Action Research team can help you expertly style your website based on your branding guidelines, marketing brief, and other details you have available.

Ecommerce Website
Ecommerce Websites

Sell your products and services online

The landscape of business has been shifting and reforming ever since Ecommerce websites first popped up on the web. In many ways, Ecommerce forever changed the business landscape and gave small and big businesses alike a level playing field for selling to customers near and far. Unlike traditional retail stores, Ecommerce is not limited to the locality of a sale and allows businesses to theoretically sell their products and services around the globe within the a couple clicks or taps on a mobile device.

For many businesses, Ecommerce has been revolutionary and a big game changer. It caused many businesses to reimagine and rethink how they would sell products and services to their customers. There are also many benefits to operating an online business too, even if you have a traditional retail location too. The following outlines some questions and considerations in building your e-commerce store.

Types of Ecommerce Websites

  • Product Based
  • Service Based
  • Donations & Non-Profits
  • Hybrid Products & Service Sites

Important Questions to Ask

  • How many products/services will you have on the site?
  • Do your products or services have variations?
  • Does your site need to integrate with Quickbooks or ERP?
  • What countries do you plan to sell to?
  • How do you plan to ship your products?
  • Who do use for your merchant account and processing?
  • Are sales subject to local, state, or country taxes?

Building an Ecommerce site can be just as involved as opening a physical location. In many ways, an Ecommerce store is a virtual extension of your store front. Instead of merchandising your store front, you need to effectively layout your products and services on an Ecommerce site. Instead of having a physical address, location, utilities and other physical overhead, you will need to have a domain name, web hosting, SSL certificates, and digital merchant accounts.

Need to build an Ecommerce store?
Get in contact with us or schedule your free Ecommerce consultation. Every Ecommerce store has unique needs, and should be carefully planned out in order to be effective. The Market Action Research team has been building custom Ecommerce websites since 2011, and can provide you with Ecommerce solutions that are agile and completely customizable.

Website Copywriting Services
Website Copywriting

Website Content and Copywriting Services

Finding the right words to put on your website isn't just a matter of putting words on your site, but can be the difference of whether or not your website can be found on the web. Did you know that if any part of your content appears to be plagiarized that search engines like Google, Yahoo, and Bing will more than likely not even show your page in search results? This is due to a concept often referred to as "duplicate content". In other words, its important that the words you use on your website are original and unique.

We have a team of professional copywriters can write content for all of your web pages, blog posts, product descriptions, research papers, press releases and more!

The following are some important considerations and questions to ask when putting a website copywriting project together.

Types of Website Copywriting

  • Blog Posts
  • Website Pages
  • Articles
  • Research and White Papers
  • Product Description
  • Press Releases

Important Questions to Ask

  • Do you have keyword research to incorporate in your website copywriting?
  • What topics would you like to write about?
  • What information is important to include?
  • How many words should be in your copywriting project?
  • Do you have any quotes to provide?
  • What style or tone do you want the copywriting to be written?

Our team makes the copywriting process as smooth and seamless of a process as possible. When it comes to content you have two choices, we have monthly subscriptions and on demand copywritten content. No matter which content option you choose, all costs are up front and have no hidden fees or surprises, ever. Most projects can be written, edited and completed within just a few days. Our writers are thought leaders in their respective industries and are often featured in some of world's top and leading online resources. All of our content is always 100% unique and always double checked by professional editors to ensure better readability and search optimization.

Need website copywriting now?
Contact us or schedule your free website copywriting consultation.

Website SEO Services
Search Engine Optimization (SEO)

It's not just what you say, but it's how you say it and do it!

Search Engine Optimization, often referred to as just "SEO", to many is just a grey box where mysterious things happen in it, and the end result you are either rewarded or not with a top spot in search engines. While part of that sometimes can feel true, there are definitely best practices and techniques that makes sure your site will rank well in search results. No matter what you've heard, the truth is there is no way to guarantee a top spot on search. And if anybody tells you otherwise, you should immediately stop and go the other way.

Although there is no guarantees when it comes to ranking in the #1 spot in search, using best practices ensure your website is ranked and proven techniques will improve your search rankings. With some professional persistence and using these right techniques, it is quite possible that you will find your website in the top spot. Just don't expect to get there overnight!

There's a lot to know when it comes to Search Engine Optimization, the following are couple of things you will want to know and questions to ask when putting your overall plan together.

Types of Search Engine Optimization

  • On-Site
  • Off-Site
  • Keywords, Alternative & Meta Data
  • Content Optimization
  • Sitemaps & Indexing
  • Server Optimization

Important Questions to Ask

  • Which pages are most important to rank in search engines?
  • What pages should not be ranked in search engines?
  • How do you want to show up in search engines?
  • Have you done keyword research?
  • Who have you partnered with to create backlinks?

There are definitely clear advantages to having your website ranking in the top spots on search engines. Besides receiving more web traffic, people tend to associate finding your website in searches quickly, trust, and credibility to be practically one in the same. In other words, when your website ranks well in search engines your website can earn more traffic, clicks, high-value users, online purchases, service requests, phone calls, and more.

Need SEO Services?
Contact us or schedule your free website SEO consultation. Market Action Research can help you idenitfy areas for opportunity in your current SEO strategy, generate reports, and help you build a brand new SEO strategy from the ground up.

Responsive Website Design
Responsive Design

Reach more of your customers in more places with responsive design

Responsive design is sometimes called "mobile-friendly design", because it means that your website will look good on desktops, tablets, and mobile devices too. In the early days of web programming, building a mobile responsive website used to be a luxury, but in , it is a necessity. These days, it's also no longer a matter of just looking good either. With over 50% of all web traffic coming from mobile users, without a responsive design you will immediately lose out on half of your potential customer base. This would mean less traffic, less customers, less purchases, and well, you get the point.

There's also other reasons why it is important to incorporate mobile responsive design in your website. One important reason is that search engines, like Google, will modify your search ranking to a lower standing if your website does not support mobile devices.

While it is very important these days to accommodate a mobile user, it is also equally as important to ask some important questions about how you want your customers and visitors to interact with your website. Here are some important points and questions to think about when building your custom website.

Places your site can be accessed

  • Desktops
  • Laptops
  • Tablets
  • Cell Phones (iOS, Android, etc.)
  • Televisions

Important Questions to Ask

  • Will visitors to your site be coming from desktops/laptops or mobile devices?
  • Do you need all of your content to appear in all formats?
  • Are stationary or mobile users more important to cater to? Is it equal?
  • Who are your primary customers/visitors?
  • Should your website be designed with mobile-first in mind?

Need Responsive Website Help?
It's easy - contact us or schedule your free responsive website design consultation today. The Market Action Research team can help answer your mobile responsive questions and help you determine the best solution for the total design of your site.

Cross-Browser Compatability
Cross-Browser Compatibility

Customize your website experience for a variety of browsers

As of , there is no one universal standard for web browsers. This is done for a few reasons, but ultimately it gives browsers such as Google Chrome, Safari, Mozilla, Microsoft Edge, etc. the opportunity to provide customized experiences. There are however some things to consider when building your website as it relates to cross-browser compatibility. The goal with cross-browser compatibility is to write code that will work universally the same across the most common and modern web browsers.

It is important to note, that every time a new version of a web browser is released, the features on the browsers change. These updates often occur multiple times a year and can impact many of the browsers features as it relates to website experiences. The Market Action Research team can help you manage and keep track of all the changes that are happening on the web. Furthermore, our team of professional web programmers and developers can also ensure that your website code works across as many modern web browsers and browser versions as possible.

It's a good idea to take inventory of which browsers your customers use, to ensure their web experience is consistent for as many of your customers and visitors as possible. The following are couple things to consider, as well as, questions to ask when deciding cross-browser compatibility for your website.

Most Popular Web Browsers

  • Google Chrome
  • Mozilla Firefox
  • Safari (iPhone & iPad too)
  • Microsoft Edge
  • Samsung Internet
  • Opera

Important Questions to Ask

  • What browsers are your customers most likely to use?
  • What website features are important for you to have available for your customers and visitors in different browsers?
  • What kind of browser research have you done on your customers/visitors?

Need A Cross-Browser Compatible Website?
Contact us or schedule your free cross-browser compatibility consultation.

Website Database Softwares

Your Digital Warehouse & Virtual Object Processors and Movers

A database can be a lot of things, and is a core part of any custom website project. In fact, most websites can't even function without some type of database structure and database software. This is because a database is somewhat of the equivalent of a warehouse for physical inventory, but of course in the virtual world is a digital storage house. A database however is much more than storage. In fact, databases use unique programming commands that differ from every other part of a website, and when used properly can be used to provide critical insights, data, and statistics.

Choosing the right database and database software is a critical part in the formation of any new website, because it determines how and what features can be used on your site. When you choose the right database your website will be able to effectively grow, scale, and you will be able to add the features you need. Choose the wrong database structure or software could result in later having to re-do your database, reformatting your data, data loss, and it can make database management more complex and costly as a result.

There's many database types and database softwares to consider, and each with their own features, security levels, and capabilities. The following are some of the more popular types of databases softwares and important questions to consider when choosing a database structure.

Most Popular Databases

  • MySQL
  • PostgreSQL
  • MariaDB
  • SQLite
  • Redis
  • Microsoft SQL

Important Questions to Ask

  • What type of database(s) do you need (hierarchical, network, object-oriented, relational, etc.)?
  • What database features are important to you?
  • What are your data integrity requirements?
  • What types of transactions will take place in your database(s)?
  • Are your database(s) ACID compliant?

Need Database Help With Website?
We can help! Contact us or schedule your free website database consultation. If your not sure what your database requirements are either, our team can guide you through a couple of questions to find out which database(s) will be the best fit for your website. Depending on the needs of your company there's actually a good chance you could need more than one database type and software to get the job done! No matter how simple or complex your requirements might be, our team of professionals can help you get the job done the right way.

Content Management Systems
Content Management System (CMS)

Add on a CMS to more easily manage your website

Custom websites are built from the ground up, using often multiple computer programming languages, syntaxes, and technologies. This means that making changes to a website often requires a complete understanding of programming languages used to build the site, knowledge about database structure, how to professionally manage a web server, among many other things. This is why most companies choose to hire the Market Action Research team to take care of the heavy lifting when it comes to their website requirements. Hiring our professional team saves companies tons of time and money, which is why this option makes so much sense. Some things are just better left to professionals.

However, there could be some things that a company may wish to do in-house. For example, adding posts to their blog area, managing sales and products in their Ecommerce stores, updating customer information, and more. This is where adding in a content management system, or "CMS", is can be useful a value added feature in some applications. It's important to note that it's not always possible or practical to incorporate a CMS system. In some cases adding a CMS can actually make your website less performant than those without one. It can also make managing the site more costly because a CMS also requires frequent updates in order to work and be secure. In other cases, the benefits of a CMS is worth the additional cost of frequent maintenance. It all really depends on your company's individual circumstances and situation.

We recommend having our team do a through analysis of your website needs to determine if a CMS system is the best fit for your business. The following are some of the most popular CMS platforms and important questions to think about.

Most Popular Content Management Systems

  • Magento
  • Drupal
  • Joomla
  • WordPress

Important Questions to Ask

  • How familiar are you with computer programming and engineering?
  • What parts of your site would you like to be able to manage?
  • How frequently do you plan to make changes on your own?
  • Is the cconvenience of a CMS greater than the cost?
  • What do you like the most about a CMS?

Need help adding a Content Management System for your website?
Hire the experts! Contact us or schedule your free website content management system consultation. We can help guide you through all the right thought processes and questions to ask to determine if a CMS is a good fit for you.

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