Custom Website Services

Building a Better Website

Why you need to build a better website in

Length: 11 Minutes

Figuring out how many web pages you will need is an important step in the initial planning process of your custom website project. For instance, you will need a main landing page for anyone to arrive at once they type in your website address. This is most commonly called the "home" page of a website. The following is some helpful information to consider when determining how many web pages you might need for your next web project with Market Action Research.

Telling a cohesive and rich story of brand through website styling has increasingly become a more important part of driving growth and the overall user experience. Using website styling to convey a vision, mission, and purpose gives people the opportunity to discover new brands and connect to the companies they love. At Market Action Research, we believe that the best website designs are unique. There are many performance and marketing benefits for having a unique web design, but the most obvious benefit is giving your customers an experience that they know was made specifically for them.

Even the most non-tech savvy customers these days know they're looking at a website that was made using a cookie-cutter design theme or not. Often times, this gives customers the impression that the company is a small start-up or they just do not care about doing business online. As of , this simply does not work anymore, but especially for businesses that are in competitive industries.

The following are some helpful questions to think about when choosing the right website style.

The landscape of business has been shifting and reforming ever since Ecommerce websites first popped up on the web. In many ways, Ecommerce forever changed the business landscape and gave small and big businesses alike a level playing field for selling to customers near and far. Unlike traditional retail stores, Ecommerce is not limited to the locality of a sale and allows businesses to theoretically sell their products and services around the globe within the a couple clicks or taps on a mobile device.

For many businesses, Ecommerce has been revolutionary and a big game changer. It caused many businesses to reimagine and rethink how they would sell products and services to their customers. There are also many benefits to operating an online business too, even if you have a traditional retail location too. The following outlines some questions and considerations in building your e-commerce store.

Finding the right words to put on your website isn't just a matter of putting words on your site, but can be the difference of whether or not your website can be found on the web. Did you know that if any part of your content appears to be plagiarized that search engines like Google, Yahoo, and Bing will more than likely not even show your page in search results? This is due to a concept often referred to as "duplicate content". In other words, its important that the words you use on your website are original and unique.

We have a team of professional copywriters can write content for all of your web pages, blog posts, product descriptions, research papers, press releases and more!

The following are some important considerations and questions to ask when putting a website copywriting project together.

Search Engine Optimization, often referred to as just "SEO", to many is just a grey box where mysterious things happen in it, and the end result you are either rewarded or not with a top spot in search engines. While part of that sometimes can feel true, there are definitely best practices and techniques that makes sure your site will rank well in search results. No matter what you've heard, the truth is there is no way to guarantee a top spot on search. And if anybody tells you otherwise, you should immediately stop and go the other way.

Although there is no guarantees when it comes to ranking in the #1 spot in search, using best practices ensure your website is ranked and proven techniques will improve your search rankings. With some professional persistence and using these right techniques, it is quite possible that you will find your website in the top spot. Just don't expect to get there overnight!

There's a lot to know when it comes to Search Engine Optimization, the following are couple of things you will want to know and questions to ask when putting your overall plan together.

Responsive design is sometimes called "mobile-friendly design", because it means that your website will look good on desktops, tablets, and mobile devices too. In the early days of web programming, building a mobile responsive website used to be a luxury, but in , it is a necessity. These days, it's also no longer a matter of just looking good either. With over 50% of all web traffic coming from mobile users, without a responsive design you will immediately lose out on half of your potential customer base. This would mean less traffic, less customers, less purchases, and well, you get the point.

There's also other reasons why it is important to incorporate mobile responsive design in your website. One important reason is that search engines, like Google, will modify your search ranking to a lower standing if your website does not support mobile devices.

While it is very important these days to accommodate a mobile user, it is also equally as important to ask some important questions about how you want your customers and visitors to interact with your website. Here are some important points and questions to think about when building your custom website.

As of , there is no one universal standard for web browsers. This is done for a few reasons, but ultimately it gives browsers such as Google Chrome, Safari, Mozilla, Microsoft Edge, etc. the opportunity to provide customized experiences. There are however some things to consider when building your website as it relates to cross-browser compatibility. The goal with cross-browser compatibility is to write code that will work universally the same across the most common and modern web browsers.

It is important to note, that every time a new version of a web browser is released, the features on the browsers change. These updates often occur multiple times a year and can impact many of the browsers features as it relates to website experiences. The Market Action Research team can help you manage and keep track of all the changes that are happening on the web. Furthermore, our team of professional web programmers and developers can also ensure that your website code works across as many modern web browsers and browser versions as possible.

It's a good idea to take inventory of which browsers your customers use, to ensure their web experience is consistent for as many of your customers and visitors as possible. The following are couple things to consider, as well as, questions to ask when deciding cross-browser compatibility for your website.

A database can be a lot of things, and is a core part of any custom website project. In fact, most websites can't even function without some type of database structure and database software. This is because a database is somewhat of the equivalent of a warehouse for physical inventory, but of course in the virtual world is a digital storage house. A database however is much more than storage. In fact, databases use unique programming commands that differ from every other part of a website, and when used properly can be used to provide critical insights, data, and statistics.

Choosing the right database and database software is a critical part in the formation of any new website, because it determines how and what features can be used on your site. When you choose the right database your website will be able to effectively grow, scale, and you will be able to add the features you need. Choose the wrong database structure or software could result in later having to re-do your database, reformatting your data, data loss, and it can make database management more complex and costly as a result.

There's many database types and database softwares to consider, and each with their own features, security levels, and capabilities. The following are some of the more popular types of databases softwares and important questions to consider when choosing a database structure.

Custom websites are built from the ground up, using often multiple computer programming languages, syntaxes, and technologies. This means that making changes to a website often requires a complete understanding of programming languages used to build the site, knowledge about database structure, how to professionally manage a web server, among many other things. This is why most companies choose to hire the Market Action Research team to take care of the heavy lifting when it comes to their website requirements. Hiring our professional team saves companies tons of time and money, which is why this option makes so much sense. Some things are just better left to professionals.

However, there could be some things that a company may wish to do in-house. For example, adding posts to their blog area, managing sales and products in their Ecommerce stores, updating customer information, and more. This is where adding in a content management system, or "CMS", is can be useful a value added feature in some applications. It's important to note that it's not always possible or practical to incorporate a CMS system. In some cases adding a CMS can actually make your website less performant than those without one. It can also make managing the site more costly because a CMS also requires frequent updates in order to work and be secure. In other cases, the benefits of a CMS is worth the additional cost of frequent maintenance. It all really depends on your company's individual circumstances and situation.

We recommend having our team do a through analysis of your website needs to determine if a CMS system is the best fit for your business. The following are some of the most popular CMS platforms and important questions to think about.