MARS Blog

Ideas for a stronger digital presence

Practical, field-tested guidance on websites, performance, accessibility, search, and digital strategy.

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43 articles

Typography Shapes Your Brand Personality
Web Design & Development

Typography Shapes Your Brand Personality

In the 1940s, Gordon Lippincott founder of Lippincott coined the term “corporate identity”, which circumscribed all ways a company represented itself…

1 min readRead article
Website Design, Consulting, and Marketing Services
Web Design & Development

Website Design, Consulting, and Marketing Services

In this article we cover website design, technology consulting, and marketing services offered by Market Action Research to maximize your web presenc…

8 min readRead article
SMART goals for business
Business Technology

SMART goals for business

SMART goals for businesses One important aspect of achieving new marketing strategy objectives can be obtained by setting SMART goals. SMART is an ac…

6 min readRead article
CRM Systems and Customer Loyalty Programs
Business Technology

CRM Systems and Customer Loyalty Programs

CRM Systems and Customer Loyalty Programs Customer relationship management, also referred to as CRM systems, are programs that aims to deliver the ty…

5 min readRead article
Avoid Common Web Design Mistakes
Web Design & Development

Avoid Common Web Design Mistakes

Investing in the right website design for your business is fundamental in marketing your company on the internet. Without a well-designed and functio…

4 min readRead article
10 Ways to Keep Your Website Secure
Website Performance & Security

10 Ways to Keep Your Website Secure

Websites are compromised all the time. Security breaches can cause many headaches with repercussions including but not limited to: total annihilation…

6 min readRead article
Supply and Demand 101: Understanding Supply & Demand
Business Technology

Supply and Demand 101: Understanding Supply & Demand

No matter which way you look at it – whether you’re working for a Fortune 500 company, a small business, or anywhere in between – at the end of the d…

7 min readRead article
Reimagine Business Technology
Business Technology

Reimagine Business Technology

Market Action Research team is committed to bringing your business to the best web, technology and marketing solutions available. Hiring professional…

4 min readRead article
5 Tips For Choosing A Name For Your Website
Web Design & Development

5 Tips For Choosing A Name For Your Website

When you create a free website, using popular platforms like WordPress, Shopify, Wix, and others you probably noticed your site’s default web address…

5 min readRead article
What Are Website Design Services?
Web Design & Development

What Are Website Design Services?

What Are Website Design Services? Did you know that your website only has a couple of seconds to grab your customers’ attention? Capturing your custo…

3 min readRead article
When do you Nofollow?
SEO & Digital Marketing

When do you Nofollow?

Nofollow is an attribute that can be attached to hyperlinks you may not endorse or are primarily commercial in nature. This is a valuable tool that d…

2 min readRead article
Online Chat Bots for Business
Business Technology

Online Chat Bots for Business

There’s many reasons why you might be considering having an online chat bots for your business. Most people spend less than a minute on a website if …

4 min readRead article