Shopping paths that convert
Merchandise categories, filters, bundles, cross-sells, and product education around how customers decide.
Retail & E-Commerce Systems
Build the store your operations actually need.
When a theme stops fitting the way your business sells, ships, reports, and serves customers, we build a commerce experience around the real workflow.
What it could become
A store that feels premium to shoppers and practical to operators.
We help retailers move beyond template limitations with commerce systems designed for margin, fulfillment, visibility, and repeat customers.
Checkout without friction
Plan carts, shipping, taxes, discounts, payment options, and post-purchase communication with fewer dead ends.
Back-office alignment
Connect the store to inventory, accounting, fulfillment, CRM, and the reports your team actually uses.
SKUlogic that matches operations
Syncwith the tools you run on
Growwith loyalty and search
Suite strategy
Built around buying, fulfillment, and repeat revenue.
A custom e-commerce suite can turn the storefront into a reliable operational layer instead of another disconnected sales channel.
Catalog strategy
Products, variants, filters, bundles, and content that make shopping intuitive.
Checkout logic
Rules for shipping, pickup, taxes, discounts, deposits, and special orders.
Inventory flows
Availability, syncing, alerts, and admin tools that match how the team manages stock.
Accounting sync
QuickBooks and back-office integration planning so reporting does not become manual cleanup.
Customer retention
Loyalty, gift cards, email capture, remarketing, and post-purchase touchpoints.
Performance SEO
Fast product pages, structured data, content, and analytics for profitable discovery.
Custom ecommerce development FAQs
What store owners ask before switching.
Market Action Research builds custom ecommerce websites and online stores for retailers in the greater Los Angeles area and nationwide, including many who started on Shopify and outgrew it. Your storefront, checkout, shipping, and accounting finally work as one system.
Can our online store sync with QuickBooks?
Yes, including desktop editions of QuickBooks that most e-commerce platforms cannot talk to. We have built stores that push paid orders and customers into QuickBooks and pull inventory back automatically, eliminating double entry for the bookkeeping team.
Can you migrate our store off Shopify without losing rankings?
Yes. Migration planning includes preserving your product URLs or redirecting them properly, carrying over content and metadata, and verifying search performance after launch, so the move gains you capability without costing you traffic.
Which payment and shipping providers do you support?
We have integrated Stripe and Authorize.Net for payments and UPS and FedEx for live shipping rates, along with tax and shipping zones, discounts, and gift cards. If your operation depends on a specific provider, we can usually integrate it.
Is a custom store more expensive than Shopify?
Up front, usually yes. Over time, often no. Platform plans, app subscriptions, and transaction surcharges grow with your sales, while a custom store carries predictable hosting and maintenance costs. There is also a cost that rarely makes the spreadsheet: most stores outgrow their platform faster than they expect, and the features they and their customers want by then are simply not available at any price. A custom store adds the feature instead of waiting and hoping an app exists for it.
Can the store match our warehouse and fulfillment process?
Yes. We build order flows, inventory rules, and admin tools around how your operation actually picks, packs, and ships, instead of forcing your team to work the way a platform demands.
Build the next version
Outgrow the limitations without losing control.
We can map a custom commerce platform around the sales, fulfillment, accounting, and marketing systems your store depends on.