Search Engine Optimization Marketing by Market Action Research
(Last Modified: March 23, 2021, 12:43 a.m.)
Business SEO Best Practices
Ever wonder what might be the best way to optimize your website SEO? In this video and article we break down the basics for any business looking to improve their presence in search engines and the key factors to consider when starting a new online marketing campaign. We cover Best Practices for SEO, SEO & Your Business, Case Study Examples, and more.
In a world with so many ways to say what you want to say, there is truly a lot of different ways to say what you really mean, while having it be discovered by your site guests and potential customers. By definition search engine optimization marketing is the process that refers to how a company, brand, product, and/or service displays in organic web results such as Google, Yahoo, Bing, etc.
Google, Bing, Yahoo, Ask, AOL, Baidu, DuckDuckGo and more are the most popular search engines, which account for most of the search results on the web. On average, Google processes over 40,000 searches per second, which equates to about 3.5 Billion searches per day, or 1.2 Trillion web searches per year. For businesses, being found on search engines is incredibly important since 86% of consumers first research products and services on search engines before making a purchase. While most Business customers now search 12 different products or services before making a purchase for their companies.
There are some very distinct similarities with search results that display on the first page in Google Search results. Some of these characteristics of being found in the number one spot include having the right keyword density, SEO of the keywords, and site structure. Being in the first spot in search rankings certainly has it’s advantages, since most of these pages receive a 35% higher click-through rate. In December 2017, during Cyber Week, most brands reported SEO driving the most long-term conversions and sales.
How to Improve Your Business Website SEO
There are several steps for running an effective SEO campaign for your business. Keeping an open mind to new business processes and how they can accomplish your objectives will help with reimagining your business with new technologies for your next SEO campaign. We recommend starting with Market Research Services, Measuring your Results, Thinking of Creative Topics, Focusing your Efforts, and Recruiting Marketing Consultants for optimal results.
Market Research Services
We recommend that your business start with market research services. Put yourself in your audiences shoes. Start looking up things that your customers might be searching for online, when thinking about your product or service. See what comes up for your business and companies you admire. If you are already running Limesurvey on your server, we have created a free resource on YouTube called LimeSurvey 101.
Measure your Results
What gets measured can be improved. Using web analytics to dive into the details, and find how you are already appearing in search results. Web analytics can give you a better idea of what pages people visit the most, their interests and where you might want to focus on improving.
Think of Creative Topics
Brainstorm as many creative topics with your team. Remember there’s no such thing as a bad idea at this point, while keeping in mind the phrase the “The sky’s the limit, and anything is possible!” Just remember to write down all the ideas, even the ones that might seem far-fetched, you’ll never know where your best ideas might piece together. Focus on finding ways to think “what-if’s” and “why nots”, instead of why an idea can’t be done.
Focus your Efforts
Not all keywords receive the same amount of search results, focus your efforts on areas that will produce the most wins and have the greatest impact. Steve Jobs, former CEO of Apple Computer and of Pixar Animation Studios, said during a commencement address at Stanford in 2005 “You can’t connect the dots looking forward; you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future.” For all the creative topics that you don’t use this time, keep records of all your ideas, you might be surprised how these might fit together and a chance to refocus your future efforts.
Recruit Marketing Consultants
There are many little details that go into organizing an effective SEO campaign. Recruiting the right marketing consultant can help you drastically reduce the amount of time it will take to find the right keywords, topics, and what your website might need to be most effective.
Benefits of Search Engine Optimization
Most businesses are open for a certain number of hours during any given week, but the internet is always open 24 hours a day and 7 days a week (and holidays too!), and these days accessible in most people’s pockets. This is a tremendous opportunity to attract new customers at all times of the day, and theoretically even while you sleep. Most marketers aim to have organic traffic account for at least 50% of all web traffic a site will receive. Since most customers research several products and services online before purchasing, SEO can help new customers consider your brand when they might have otherwise not known or been able to find your business before. Bottom-line, SEO drives sales and is still one of the most effective long-term marketing strategies reported among brands for driving sales.
SEO Case Studies
In the video presentation in this article, called “Search Engine Optimization – Best Practices SEO Guide for Business & Web Companies” we cover a few case studies sharing the success of SEO campaigns for business, and how Market Action Research was able to help our clients identify key areas for improvement to stay ahead in search rankings on sites like Google, Yahoo, Bing, etc. It’s important to keep in mind that SEO is a long-term marketing strategy, designed to deliver long-term results. Your SEO ranking is not something that can change where you are overnight, but you can always change your direction. In contrast, PPC services, like Google AdWords services can help yield more immediate results for keywords that are important to your business in a highly targeted fashion.
Why SEO Matters for Business
People use search engines very frequently with Billions of search results rolling in daily. With a majority of all customers go to search engine first before buying, it’s become more important than ever before to be visible and discoverable online to keep up with the times. People are now turning to search engines more than than ever in human history before to research products and services before buying, which is why it is so important to be found on the web.
SEO makes a big difference for business. It’s what allows new and existing customers to find you online while they are searching for new options online. It also gives you a chance to put your best foot forward. Staying relevant on search engines will help your company, brand, product and/or service stay at the top of mind for your customers, while putting your business in a better position to engage your existing clients and potential customers.
Recruiting a marketing professional will help you save time and money finding the right keywords and topics for your business. Since search engine optimization is a long-term strategy, having the right person or team of marketing professionals can have a major impact on your results. Since the goal for most businesses running an SEO campaign is to drive sales, it’s important to have the right advice to take your business where you want to go.
Remember, It’s not just what you say, it’s how you say it! Since there’s so many ways to say what you want to say, choose your words and keywords wisely.
Originally Published: March 23, 2021, 12:43 a.m.